SISTEM PENJUALAN ONLINE BERBASIS E-COMMERCE DALAM MENINGKATKAN PENJUALAN DI TERAS FASHION KECAMATAN MEDAN JOHOR

Abstract

ABSTRACT ECCOMERCE-BASED ONLINE SALES SYSTEM IN INCREASING SALES AT TERAS FASHION MEDAN JOHOR AZIZAH NPM : 71190215014 This study aims to determine: 1) is the online sales system based on ecommerce able to increase sales at Teras Fashion Medan Johor. 2) how does the influence of the e-commerce-based online sales system on consumer purchasing decisions at Teras Fashion Medan Johor. The population in this research is Teras Fashion's customers. The sampling technique uses probability sampling with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is simple regression. The results of this study indicate that e-commerce-based online sales have a positive and significant effect on consumer purchasing decisions at Teras Fashion Medan Johor. From several things that influence consumer purchasing decisions at Teras Fashion Medan Johor, researchers can draw the conclusion that the first thing that makes consumers prefer to shop online is that it makes it easier for consumers to shop without having to leave the house. Keywords: E-commerce and Purchase Decision