PENERAPAN PENJUALAN ONLINE IKAN KERING BERBASIS SYARIAH TERHADAP PENDAPATAN MASYARAKAT DESA TABUYUNG KECAMATAN MUARA BATANG GADIS

Abstract

ABSTRACT IMPLEMENTATION OF SHARIA-BASED DRY FISH ONLINE SALES TO THE INCOME OF THE TABUYUNG VILLAGE COMMUNITY GIRL STEM ESTUARY SUB-DISTRICT ABDI YANI NPM 71190215024 This study aims to find out how the marketing strategy for dried fish increases the selling value of fish traders in Tabuyung Village, Muara Batang Gadis District through social media. To reveal this issue in depth and thoroughly, the authors use qualitative research to collect information that is needed during the research period. The data collection technique used was observation and interviews with research objects in Tabuyung Village community girl stem estuary sub-district. The results of this research show that before using social media, marketing was done directly by selling at the Sunday market, but after the pandemic, sales of dried fish decreased so traders turned to social media to market their dried fish. After using social media, people's income has increased because social media is one way to maintain the business continuity of dried fish traders. Social media also has a big influence on buyers who are outside the region. Dried fish traders use social media to market dried fish, provide good service, hold certain discounts and promotions to turn current weaknesses into price opportunities, change marketing to be more millennial, and practically use social media to make it easier for consumers to buy fish products. dry with the power of quality dried fish products. Keywords: Sales Implementation, Online, Dried Fish, Sharia Based.