STUDI KELAYAKAN HOME INDUSTRY ANEKA KERIPIK DI KOTA TEBING TINGGI ( STUDI KASUS UD ASRI JAYA)

Abstract

ABSTRACT Siti Ainun, 71190311037, Feasibility Study of Various Chips Home Industry in Tebing Tinggi City (Case Study of UD Asri Jaya). Supervised by Dr. H. Effendi Saddly, S.E,M.A, As Advisor I and Mrs. Dr. Mila Naerus,S.E.,M.Sc. As Advisor II, Thesis: 2023. This research was conducted with the aim of knowing the marketing of various chips at UD Asri Jaya, Tebing Tinggi City, whether they are marketable to the surrounding community, to find out the packaging designs for various chips at UD Asri Jaya, Tebing Tinggi City, which provide branding to increase production in home industry businesses in Tebing Tinggi City. This study used descriptive research with a quantitative approach and data collection using observation, interviews, questionnaires and documentation. The population in this study were banana or cassava chips entrepreneurs themselves, employees or their workforce and customers totaling 100 respondents. The sampling technique in this study was carried out by purposive sampling technique. From a population of 100 respondents, the slovin formula was used to determine the number of samples. The number of samples needed in this study were 80 respondents. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the SPSS version 23 software program. From the results of the study it can be concluded that the halal label variable has no effect on the feasibility variable. The packaging variable affects the feasibility variable. The permission variable affects the feasibility variable. The marketing variable has no effect on the feasibility variable. The price variable has no effect on the feasibility variable. Hygienic variables affect the feasibility variable. Simultaneously there is an influence between the variable halal label, packaging, permission, marketing, price, hygiene on the feasibility variable. Keywords: Halal Label, Packaging, License, Marketing, Price, Hygiene, Feasibility