PEMANFAATAN MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN PENDAPATAN PETANI DI DESA HILISAO’OTONIHA KECAMATAN TELUK DALAM KABUPATEN NIAS SELATAN

Abstract

ABSTRACT This research examines the utilization of TikTok, a social media platform, as a potential tool to increase the income of farmers in Hilisao’otoniha Village, South Nias Regency. Farmers in this village face challenges in accessing broader and more effective markets. However, they have widespread access to smartphones and social media, especially TikTok. This study aims to identify the extent to which TikTok can be used as a marketing tool and income booster for farmers. Data was collected through questionnaires and qualitative analysis. The results can provide insights into the potential and barriers of using social media to enhance farmers' income and the strategies that may be employed to support them economically. Keywords: TikTok Utilization, Farmers' Income, Hilisao’otoniha Village, Social Media